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~isPartOf:"International journal of consumer studies"
~person:"Guzman, Francisco"
~person:"Klaus, Philipp"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Brand image
Brand management
E-commerce
Service quality
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
2
Markenimage
2
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Customer satisfaction
1
Einzelhandel
1
Internet marketing
1
Kundenzufriedenheit
1
MTMM
1
Measurement
1
Messung
1
Online-Marketing
1
Relationship marketing
1
Retail trade
1
Returns to scale
1
Scientific method
1
Shopping orientation
1
Skalenertrag
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Social Web
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Social web
1
Wissenschaftliche Methode
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artificial neural network
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brand attachment
1
brand communication
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brand created content
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brand equity
1
consumer research
1
consumer satisfaction
1
consumer-based brand equity
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customer behaviour
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mass prestige
1
masstige marketing
1
masstige scale
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research question
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retailing
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Guzman, Francisco
Klaus, Philipp
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Erasmus, Alet C.
3
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Ali, Ayaz
1
Ali, Fayaz
1
Andreassen, Tor Wallin
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Basu, Rituparna
1
Behre, Barbara
1
Bernard, John C.
1
Bhanja, Nivedita
1
Bilgihan, Anil
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Butt, Asad Hassan
1
Butten, Kaley
1
Campbell, J. R.
1
Cauberghe, Verolien
1
Cerro Rodríguez, Víctor José
1
Chakrabarti, Somnath
1
Chakravarty, Anindita
1
Chang, Yaping
1
Chang, Yu-Wei
1
Chen, Jiahe
1
Chen, Tingting
1
Chen, Xiang
1
Chih, Wen-Hai
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International journal of consumer studies
Journal of business research : JBR
14
Journal of retailing and consumer services
11
The journal of product & brand management
11
International journal of hospitality management
8
The journal of services marketing
8
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of service research
3
International journal of market research
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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