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~isPartOf:"International journal of consumer studies"
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Search: subject:"Brand Management"
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Brand management
50
Markenführung
50
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
40
Markenimage
40
Brand
24
Markenartikel
24
Social Web
9
Social web
9
Bibliometrics
8
Bibliometrie
8
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
5
Luxury goods
5
Luxusgüter
5
Werbewirkung
5
Advertising
4
Children
4
Emotion
4
Kinder
4
Marketing management
4
Marketingmanagement
4
Perception
4
Wahrnehmung
4
Werbung
4
brand equity
4
brand personality
4
Brand loyalty
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Food
3
Jugendliche
3
Lebensmittel
3
Markentreue
3
Personality psychology
3
Persönlichkeitspsychologie
3
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9
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Article
50
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English
50
Author
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Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Behre, Barbara
1
Bhanja, Nivedita
1
Bhattacharjee, Debashree Roy
1
Bilro, Ricardo Godinho
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Cauberghe, Verolien
1
Cerro Rodríguez, Víctor José
1
Chakrabarti, Somnath
1
Chakravarty, Anindita
1
Chen, Tingting
1
Chen, Xiang
1
Creed, Andrew
1
Cronje, Adèle
1
D'Souza, Clare M.
1
Dosquet, Frédéric
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Flynn, Leisa Reinecke
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
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Published in...
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International journal of consumer studies
Journal of business research : JBR
593
The journal of brand management : an international journal
552
The journal of product & brand management
387
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
89
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Journal of advertising research
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
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