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~isPartOf:"International journal of consumer studies"
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brand love
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brand happiness
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brand hate consequences
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International journal of consumer studies
The journal of product & brand management
17
Journal of business research : JBR
12
Journal of Product & Brand Management
11
The journal of brand management : an international journal
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Journal of retailing and consumer services
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International journal of market research
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Journal of Islamic marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Cogent Business & Management
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Cogent business & management
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International journal of hospitality management
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Journal of consumer marketing
4
Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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Strategic Direction
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Administrative Sciences : open access journal
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International journal of internet marketing and advertising : IJIMA
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Journal of Consumer Marketing
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Journal of Place Management and Development
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Technological forecasting & social change : an international journal
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The marketing review
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Tourism management : research, policies, practice
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Administrative Sciences
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Asia Pacific journal of marketing and logistics
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Corporate reputation review
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Economic research
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European journal of marketing
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Global business review
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International journal of Indian culture and business management : IJICBM
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International journal of business and emerging markets : IJBEM
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International journal of economics and business research : IJEBR
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International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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International journal of technology marketing : IJTMkt
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International marketing review
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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2
You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced
brand
love
and brand hate
Brandão, Amélia Maria Pinto da Cunha
;
Ribeiro, Bruno
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1126-1138
Persistent link: https://www.econbiz.de/10014250713
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