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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~person:"Alatalo, Sari"
~subject:"Beschwerdemanagement"
~subject:"Complaint management"
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Beschwerdemanagement
Complaint management
Beziehungsmarketing
1
Brand
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Brand betrayal
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Brand disappointment
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Brand image
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Brand management
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Brand recovery
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Consumer behaviour
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International journal of contemporary hospitality management
Journal of business research : JBR
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Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
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