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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Brooks, Simon"
~person:"Chen, Sandy C."
~person:"Chou, Cindy Yunhsin"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Customer integration
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Kundenintegration
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Services
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Brand management
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Bundling strategy
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Clothing industry
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Co-creation dynamics
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Consumer behaviour
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Customer participation
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Customer satisfaction
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Dienstleistungsinnovation
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Fashion
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Gastgewerbe
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Online retailing
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Online-Handel
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Online-Marketing
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Reisevermittler
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Segmentation
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Brooks, Simon
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International journal of contemporary hospitality management
Journal of strategic marketing
SpringerLink / Bücher
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Segmenting customers by participation : an innovative path to service excellence
Chen, Sandy C.
;
Raab, Carola
;
Tanford, Sarah
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1468-1485
Persistent link: https://www.econbiz.de/10011732155
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