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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Psychology & marketing"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
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Consumer behaviour
1,594
Konsumentenverhalten
1,593
Brand management
453
Markenführung
453
Markenimage
392
Brand image
390
Beziehungsmarketing
284
Relationship marketing
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Markenartikel
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Verbraucherverhalten
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Customer satisfaction
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Online-Handel
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10
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9
Yi, Youjae
9
Hollebeek, Linda D.
7
Bilgihan, Anil
6
Huber, Frank
6
Spence, Charles
6
Wiedmann, Klaus-Peter
6
Bagozzi, Richard P.
5
Bigné Alcañiz, J. Enrique
5
Chan, Eugene Y.
5
Grewal, Dhruv
5
Gázquez-Abad, Juan Carlos
5
Jeong, Miyoung
5
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5
Loureiro, Sandra Maria Correia
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5
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4
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Flavián Blanco, Carlos
4
Fong, Lawrence Hoc Nang
4
Heinemann, Gerrit
4
Herrmann, Andreas
4
Hwang, Jinsoo
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Kim, Jungkeun
4
Kim, Seongseop
4
Kreutzer, Ralf T.
4
Law, Chun Hung Roberts
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1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
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Springer International Publishing
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International journal of contemporary hospitality management
Psychology & marketing
SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
432
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
377
Journal of Consumer Marketing
366
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International Journal of Retail & Distribution Management
263
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
1,657
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1
Why targeting attitudes often fails to elicit sustainable tourist behaviour
Dolnicar, Sara
;
Demeter, Csilla
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 730-742
Persistent link: https://www.econbiz.de/10014483765
Saved in:
2
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
3
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
4
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
5
A meta-analysis on peer-to-peer accommodation adoption
Ashaduzzaman, Md
;
Weaven, Scott
;
Ross, Mitchell
; …
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2504-2525
Persistent link: https://www.econbiz.de/10014432489
Saved in:
6
Asking your phone or a frontline employee? : the influence of in-store information source on choice overload, responsibility, and confidence among young consumers
Schäfers, Tobias
;
Keßenbrock, Andreas
;
Cziehso, Gerrit
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1877-1893
Persistent link: https://www.econbiz.de/10014338331
Saved in:
7
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
8
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
9
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
10
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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