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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of services marketing"
~person:"Rosenbaum, Mark"
~subject:"Brand image"
~subject:"Customer integration"
~subject:"Customer service"
~subject:"Hotellerie"
~subject:"Service quality"
~subject:"United States"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Beziehungsmarketing
2
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Hotel guest preferences
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New service marketplace
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Rosenbaum, Mark
Jang, Soocheong
9
Han, Heesup
8
Mattila, Anna S.
6
Sharma, Piyush
5
Ha, Hong Youl
4
Klaus, Philipp
4
Wong, IpKin Anthony
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Wu, Luorong
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Bilgihan, Anil
3
Chua, Bee-Lia
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Fong, Lawrence Hoc Nang
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Ha, Jooyeon
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Hollebeek, Linda D.
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Jeong, Miyoung
3
Kim, Jong Min
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Law, Chun Hung Roberts
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Liu, Matthew Tingchi
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Shoemaker, Stowe
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Sparks, Beverley
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Swanson, Scott R.
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Weber, Karin
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Alkire, Linda
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Almanza, Barbara
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Alnawas, Ibrahim
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Anaya, Gerardo Joel
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Bai, Billy
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Basso, Kenny
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Benoit, Sabine
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Blodgett, Jeffrey
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Bradley, Graham L.
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Bruce, Helen L.
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Bujisic, Milos
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Cai, Ruiying
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Chen, Ivy S. N.
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Chen, Xiaohong
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Chi, Christina Geng-qing
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International journal of contemporary hospitality management
The journal of services marketing
Journal of retailing and consumer services
1
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Editorial: opportunities in the new service marketplace
Russell-Bennett, Rebekah
;
Rosenbaum, Mark
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 445-449
Persistent link: https://www.econbiz.de/10013407530
Saved in:
2
Commentary: vulnerable consumers in service settings
Rosenbaum, Mark
;
Seger-Guttmann, Tali
;
Giraldo, Mario
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 309-312
Persistent link: https://www.econbiz.de/10011742682
Saved in:
3
Green marketing programs as strategic initiatives in hospitality
Rosenbaum, Mark
;
Wong, IpKin Anthony
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10011343393
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