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~isPartOf:"International journal of contemporary hospitality management"
~person:"Mattila, Anna S."
~person:"Tanford, Sarah"
~subject:"Beziehungsmarketing"
~subject:"USA"
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Beziehungsmarketing
USA
Customer satisfaction
2
Kundenzufriedenheit
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Relationship marketing
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Brand loyalty
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Brand management
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Consumer behaviour
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Customer integration
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Customer loyalty
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Hotel industry
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Mattila, Anna S.
Tanford, Sarah
Han, Heesup
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Lo, Ada S.
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International journal of contemporary hospitality management
International journal of hospitality management
13
Journal of hospitality marketing & management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The journal of services marketing
6
Journal of business research : JBR
3
Cornell hospitality quarterly : CQ
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
European journal of marketing : EJM
1
Handbook of hospitality marketing management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing
1
Journal of service management
1
The journal of product & brand management
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Tourism management : research, policies, practice
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Segmenting customers by participation : an innovative path to service excellence
Chen, Sandy C.
;
Raab, Carola
;
Tanford, Sarah
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1468-1485
Persistent link: https://www.econbiz.de/10011732155
Saved in:
2
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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