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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of retailing and consumer services"
~subject:"E-commerce"
~subject:"Online-Handel"
~subject:"Werbung"
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Search: subject_exact:"PC-game"
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E-commerce
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Computerspiel
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Video game
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Majchrzak, Tim A.
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of retailing and consumer services
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Electronic commerce research
5
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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International journal of electronic commerce : IJEC
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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European research studies
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of advertising research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of management information systems : JMIS
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Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing : ZFP ; journal of research and management
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The journal of product & brand management
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Young consumers : insight and ideas for responsible marketers
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Administrative Sciences : open access journal
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advances in economics education
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Asia Pacific journal of marketing and logistics
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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BLM-Schriftenreihe
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Computer-mediated marketing strategies : social media and online brand communities
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Digital and social media marketing : a results-driven approach
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Diskussionspapier / Universität Duisburg-Essen, Lehrstuhl für E-Business und E-Entrepreneurship
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...
Cai, Xiaowei
;
Cebollada, Javier
;
Cortiñas, Mónica
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235386
Saved in:
3
Online gamers' preferences for online game charging mechanisms : the effect of exploration motivation
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of e-business research : an …
11
(
2015
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10010526518
Saved in:
4
Analyzing the impact of game vendors' actions on the monetary value of virtual goods
Hildebrand, Kay F.
;
Majchrzak, Tim A.
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10010402594
Saved in:
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