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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~person:"Arora, Taanika"
~person:"Bhatt, Ruchi"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Consumer behaviour
2
Purchase Intention
2
Advertising
1
Advertising effects
1
Attitude Towards Social Media Advertising
1
Beziehungsmarketing
1
Confirmatory Factor Analysis
1
Credibility
1
Customer Satisfaction
1
Customer satisfaction
1
Dienstleistungsqualität
1
E-Commerce Websites
1
E-Service Quality
1
E-commerce
1
Electronic Commerce
1
Entertainment
1
Factor analysis
1
Faktorenanalyse
1
Incentives
1
India
1
Indians
1
Indien
1
Informativeness
1
Internet marketing
1
Kundenzufriedenheit
1
Millennials
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Online retailing
1
Online-Handel
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Online-Marketing
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Pre-Purchase Search
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Relationship marketing
1
Service quality
1
Social Escapism
1
Social Media
1
Social Web
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Social web
1
Structural Equation Modeling
1
Structural equation model
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Strukturgleichungsmodell
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Arora, Taanika
Bhatt, Ruchi
Choi, Youngkeun
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Saprikis, Vaggelis
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Shahrokh, Zohreh Dehdashti
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Ahmad, Rizal
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Ching Seng Yap
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Dehghan, Ali
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Dhingra, Sanjay
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Farida, Naili
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Fortes, Nuno
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Gerpott, Torsten J.
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Ghalamkari, Afsoon
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International journal of e-business research : an official publication of the Information Resources Management Association
International journal of economics and business research : IJEBR
1
International journal of intelligent enterprise
1
International journal of internet marketing and advertising : IJIMA
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
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A study of relationship among service quality of e-commerce websites, customer satisfaction, and purchase intention
Dhingra, Sanjay
;
Gupta, Shelly
;
Bhatt, Ruchi
- In:
International journal of e-business research : an …
16
(
2020
)
3
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012302663
Saved in:
2
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
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