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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~person:"Arora, Taanika"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Advertising
1
Advertising effects
1
Attitude Towards Social Media Advertising
1
Consumer behaviour
1
Credibility
1
Entertainment
1
Incentives
1
India
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Indians
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Indien
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Informativeness
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Internet marketing
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Millennials
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Online-Marketing
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Pre-Purchase Search
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Purchase Intention
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Social Escapism
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Arora, Taanika
Choi, Youngkeun
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International journal of e-business research : an official publication of the Information Resources Management Association
International journal of economics and business research : IJEBR
1
International journal of intelligent enterprise
1
International journal of internet marketing and advertising : IJIMA
1
Vision : the journal of business perspective
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ECONIS (ZBW)
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An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
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