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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of euromarketing
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International Journal of E-Business Research (IJEBR)
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Examining social commerce intentions through the uses and gratifications theory
Aydin, Gokhan
- In:
International journal of e-business research : an …
15
(
2019
)
2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10012007797
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Role of personalization in shaping attitudes towards social media ads
Aydin, Gökhan
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011886505
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