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~isPartOf:"International journal of economics and financial issues : IJEFI"
~isPartOf:"Journal of Indian business research"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer goods industry
3
Konsumgüterindustrie
3
Consumer behaviour
2
Consumer goods
2
Konsumgüter
2
Brand
1
Brand extension
1
Brand extension incongruity
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Brand extensions
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Brand image
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Brand management
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Consumer Goods
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Dauerhafte Konsumgüter
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Distribution channel
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Durable goods
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Einzelhandel
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Enterprise Value
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FMCG
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Fast Moving Consumer Goods and Pharmaceutical Sector
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India
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Indien
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Japan
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Laplace Distribution
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Markenartikel
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Markentransfer
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Market Dynamics
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Operating Efficiency
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Panel Data
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Perceived quality
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Pharmaindustrie
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Kaldasch, Joachim
1
Sharma, Narendra K.
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Srivastava, Kavita
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International journal of economics and financial issues : IJEFI
Journal of Indian business research
The journal of brand management : an international journal
6
Journal of advertising research
3
Longer lasting products : alternatives to the throwaway society
3
The journal of product & brand management
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Akzente
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Australasian marketing journal
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Bericht der GfK-Tagung : vom ...
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Brand management ; Vol. 1
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Brand management ; Vol. 3
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Business transformation in China
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Change, transformation, and development : with 61 tables
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Cogent business & management
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DIW Discussion Papers
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Direct store delivery : concepts, applications and instruments
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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European review of agricultural economics : ERAE
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Gabler-Edition Wissenschaft
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Global business review
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Global journal of business management : GJBM
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Global logistics and distribution planning : strategies for management
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Hamburger Schriften zur Marketingforschung
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IMADI.net-Projektbericht
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of business information systems : IJBIS
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International journal of intelligent enterprise
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International journal of productivity and quality management : IJPQM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Inventi impact: retailing & consumer services
1
Journal of East-West business
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of global information management : an official publication of the Information Resources Management Association
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
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The Price distribution of consumer goods in retail markets
Kaldasch, Joachim
- In:
International journal of economics and financial issues …
13
(
2023
)
5
,
pp. 52-58
Persistent link: https://www.econbiz.de/10014417893
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2
Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of Indian business research
5
(
2013
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
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