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~isPartOf:"International journal of electronic business"
~isPartOf:"Psychology & marketing"
~person:"Plangger, Kirk"
~subject:"Konsumentenverhalten"
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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