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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of advertising research"
~language:"eng"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Werbung
Internet marketing
153
Online-Marketing
153
Advertising effects
72
Werbewirkung
72
Consumer behaviour
46
Konsumentenverhalten
46
Social Web
42
Social web
42
USA
24
United States
24
Viral marketing
22
Virales Marketing
22
Online retailing
18
Online-Handel
18
Brand management
15
Markenführung
15
Beziehungsmarketing
11
E-commerce
11
Electronic Commerce
11
Relationship marketing
11
Website
11
Brand image
10
Markenimage
10
Search engine
10
Suchmaschine
10
Fernsehwerbung
8
Interactive media
8
Interaktive Medien
8
Target group
8
Television advertising
8
Zielgruppe
8
Betrug
7
Fraud
7
Marketing management
7
Marketingmanagement
7
online advertising
7
Theorie
6
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30
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Campbell, Colin
2
Cohen, Justin
2
Baker, David John
1
Bellman, Steven
1
Berthon, Pierre R.
1
Bijmolt, Tammo H. A.
1
Bruwer, Johan
1
Cao, Jiaqi
1
Chao, Naipeng
1
Chen, Huan
1
Chiu, Shih-Wen
1
Christy, Katheryn R.
1
Coleman, Joshua T.
1
Cunningham, Isabella
1
Deitz, George D.
1
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1
Du, Brian
1
Faulkner, Margaret
1
Fulgoni, Gian
1
Fulgoni, Gian M.
1
Gammoh, Bashar S.
1
Giaglis, George M.
1
Hanssens, Dominique M.
1
Huang, Jianping
1
Jiménez, Fernando R.
1
Kim, Stephen J.
1
King, Karen Whitehill
1
Klapper, Daniel
1
Kwon, Eun Sook
1
Lappas, Theodoros
1
Lee, S. S.
1
Leeflang, Peter
1
Lekakos, George
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1
Li, Yung-Ming
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Lin, Lienfa
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Lu, Linqi
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1
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International journal of electronic commerce : IJEC
Journal of advertising research
International journal of advertising : the review of marketing communications
77
Journal of business research : JBR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of advertising
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
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ECONIS (ZBW)
30
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
5
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
6
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
7
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
8
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
9
The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut
;
Sahoo, Debajani
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
Saved in:
10
Precise targeting foiled by imprecise data : why weak data accuracy and coverage threaten advertising effectiveness
Sylvester, Alice K.
;
Spaeth, Jim
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 133-136
Persistent link: https://www.econbiz.de/10012109414
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