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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Jiménez, Fernando R."
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Jiménez, Fernando R.
Gensler, Sonja
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International journal of electronic commerce : IJEC
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business-to-business marketing
1
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ECONIS (ZBW)
2
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Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
2
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
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