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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Mobile Business"
~subject:"mobile marketing"
~type_genre:"Article in journal"
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Mobile Business
mobile marketing
Advertising
6
Advertising effects
6
Internet marketing
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Mobile Marketing
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Mobile marketing
6
Online-Marketing
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Werbewirkung
6
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Drossos, Dimitris A.
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Giaglis, George M.
1
Lekakos, George
1
Perren, Rebeca
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Stewart, Kristin
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International journal of electronic commerce : IJEC
Journal of promotion management : innovations in planning and applied research
International journal of internet marketing and advertising : IJIMA
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of business research : JBR
4
Journal of marketing research
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of global marketing
2
Journal of marketing
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Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Acta Universitatis Danubius / Oeconomica
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Expert journal of marketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and systems research
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of leisure and tourism marketing : IJLTM
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ECONIS (ZBW)
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
3
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
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