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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Mobile Business"
~subject:"mobile marketing"
~type_genre:"Article in journal"
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Mobile Business
mobile marketing
Mobile Marketing
5
Mobile marketing
5
Internet marketing
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Mobile business
3
Mobile communications
3
Mobilkommunikation
3
Werbewirkung
3
Werbung
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Competitive advantage
2
Mobile phone
2
Mobiltelefon
2
Wettbewerbsvorteil
2
Advertising effectiveness
1
Apps
1
Behavioral targeting
1
Beziehungsmarketing
1
Bootstrap
1
Customer experience
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Customer journey
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Digital customer orientation
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E-commerce
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Electronic Commerce
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Foursquare
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Innovation adoption
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Innovationsakzeptanz
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Location-based advertising
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Market entry
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Market research
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Marketing management
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Marketingmanagement
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Markteintritt
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Marktforschung
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Article in journal
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Bernritter, Stefan F.
1
Drossos, Dimitris A.
1
Giaglis, George M.
1
Harrigan, Paul
1
Ketelaar, Paul E.
1
Lekakos, George
1
Michaelidou, Nina
1
Pourazad, Naser
1
Sotgiu, Francesca
1
Stocchi, Lara
1
Tanusondjaja, Arry
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Vlachos, Pavlos A.
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Zamani, Efpraxia D.
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International journal of electronic commerce : IJEC
Journal of the Academy of Marketing Science
International journal of internet marketing and advertising : IJIMA
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of business research : JBR
4
Journal of marketing research
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Acta Universitatis Danubius / Oeconomica
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Expert journal of marketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business and systems research
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of public sector performance management : IJPSPM
1
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1
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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