//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Bradlow, Eric T."
~subject:"Consumer behaviour"
~subject:"Decision under uncertainty"
~subject:"Price competition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Decision under uncertainty
Price competition
Advertising
1
Advertising effects
1
Bayes-Statistik
1
Bayesian inference
1
Distribution channel
1
Estimation theory
1
Konsumentenverhalten
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Schätztheorie
1
Tobit model
1
Tobit-Modell
1
Vertriebsweg
1
Werbewirkung
1
Werbung
1
advertising response
1
dynamic linear model
1
hierarchical Bayes
1
media mix
1
multichannel
1
randomized holdouts
1
single-source data
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bradlow, Eric T.
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Ching, Andrew
1
Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Cotton, Christopher
1
Desai, Preyas S.
1
Feit, Elea McDonnell
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Huang, Qiuai
1
Hwang, Minha
1
Ishihara, Masakazu
1
Krishnamurthi, Lakshman
1
Kumar, Subodha
1
Mehra, Amit
1
Nasiry, Javad
1
Popescu, Ioana
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
1
Schmidt, Klaus M.
1
Soysal, Gonca
1
Spann, Martin
1
Thomadsen, Raphael
1
Wu, Jianghua
1
Zaccour, Georges
1
Zantedeschi, Daniel
1
Zeithammer, Robert
1
more ...
less ...
Published in...
All
International journal of electronic commerce : IJEC
Management science : journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->