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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Drayer, Joris"
~person:"Lee, Joon Sung"
~person:"Weiner, James"
~subject:"Consumer behaviour"
~subject:"online games"
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Drayer, Joris
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International journal of electronic commerce : IJEC
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
2
A new player in the game : examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users
Weiner, James
;
O'Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 140-152
Persistent link: https://www.econbiz.de/10011752686
Saved in:
3
Fantasy sport consumer segmentation : an investigation into the differing consumption modes of fantasy football participants
Dwyer, Brendan
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 207-216
Persistent link: https://www.econbiz.de/10008825863
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