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~isPartOf:"International journal of electronic commerce : IJEC"
~language:"eng"
~person:"Choi, Youngseok"
~person:"Civelek, Ismail"
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Consumer behaviour
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Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Computerspiel
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E-commerce
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Electronic Commerce
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Free-to-play
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Game theory
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Spieltheorie
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Video game
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Viral marketing
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Virales Marketing
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Virtual reality
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Virtuelle Realität
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dual process theory
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eWOM (electronic word of mouth)
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in-app purchases
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microtransactions
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mobile games
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online consumer review
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online games
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online pricing
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Choi, Youngseok
Civelek, Ismail
Jansen, Bernard J.
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
2
Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi
;
Ahn, Joongho
;
Choi, Youngseok
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
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