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~isPartOf:"International journal of electronic commerce : IJEC"
~language:"eng"
~person:"Farn, Cheng-kiang"
~person:"Jiménez, Fernando R."
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Advertising effects
2
Internet marketing
2
Online-Marketing
2
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1
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1
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Farn, Cheng-kiang
Jiménez, Fernando R.
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International journal of electronic commerce : IJEC
Journal of business-to-business marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
2
Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai
;
Wang, Eric T. G.
;
Farn, Cheng-kiang
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
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