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~isPartOf:"International journal of electronic commerce : IJEC"
~language:"eng"
~person:"Yang, Shuai"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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International journal of electronic commerce : IJEC
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
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