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~isPartOf:"International journal of electronic commerce : IJEC"
~language:"eng"
~subject:"Advertising"
~subject:"Werbewirkung"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Werbewirkung
Werbung
Internet marketing
40
Online-Marketing
40
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
18
Social web
18
Advertising effects
15
Online retailing
13
Online-Handel
13
Search engine
9
Suchmaschine
9
Viral marketing
9
Virales Marketing
9
E-commerce
8
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Beziehungsmarketing
7
Relationship marketing
7
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Website
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online advertising
6
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5
Interaktive Medien
5
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4
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online reviews
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social media
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Asdemir, Kursad
1
Bandyopadhyay, Subhajyoti
1
Bekkerman, Ron
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Bijmolt, Tammo H. A.
1
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1
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1
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1
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Song, Yiping
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International journal of electronic commerce : IJEC
International journal of advertising : the review of marketing communications
89
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of advertising research
66
International journal of internet marketing and advertising : IJIMA
60
Journal of marketing communications
58
Journal of business research : JBR
55
International journal of advertising : the quarterly review of marketing communications
45
Journal of promotion management : innovations in planning and applied research
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of retailing and consumer services
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of marketing research : JMR
25
Journal of promotion management : JPM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Information systems research : ISR
20
Psychology & marketing
19
Journal of current issues and research in advertising
17
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of marketing
15
Journal of marketing research
15
Quantitative marketing and economics : QME
13
Electronic commerce research
12
European journal of marketing : EJM
12
European journal of operational research : EJOR
12
Journal of internet commerce
12
Journal of electronic commerce research : JECR
11
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
International journal of technology marketing : IJTMkt
10
Marketing intelligence & planning
10
Operations research
10
Young consumers : insight and ideas for responsible marketers
10
Cogent business & management
9
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
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ECONIS (ZBW)
15
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15
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
3
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
4
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
5
Carefulness matters : consumer responses to short message service advertising
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 525-550
Persistent link: https://www.econbiz.de/10011550943
Saved in:
6
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
7
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
8
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
9
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
10
Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai
;
Wang, Eric T. G.
;
Farn, Cheng-kiang
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
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