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~isPartOf:"International journal of electronic commerce : IJEC"
~language:"eng"
~subject:"Search engine"
~subject:"online reviews"
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Search: subject_exact:"Social media marketing"
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Search engine
online reviews
Internet marketing
41
Online-Marketing
41
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
18
Social web
18
Advertising effects
16
Werbewirkung
16
Online retailing
13
Online-Handel
13
Suchmaschine
10
Viral marketing
9
Virales Marketing
9
E-commerce
8
Electronic Commerce
8
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Theorie
7
Theory
7
Werbung
7
Betrug
6
Fraud
6
Website
6
online advertising
6
Interactive media
5
Interaktive Medien
5
Game theory
4
Spieltheorie
4
social media
4
Brand image
3
Confidence
3
Data Mining
3
Data mining
3
Experiment
3
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14
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English
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Jansen, Bernard J.
2
Akkan, Can
1
Asdemir, Kursad
1
Bijmolt, Tammo H. A.
1
Dinev, Tamara
1
Dong, Xiaojing
1
Fang, Yu-hui
1
Hu, Qing
1
Huang, Liqiang
1
Klapper, Daniel
1
Kocas, Cenk
1
Leeflang, Peter
1
Li, Mengxiang
1
Luo, Xueming
1
Mahdian, Mohammad
1
Midha, Vishal
1
Pang, Jun
1
Pedersen, Jan O.
1
Phang, Chee Wei
1
Qin, Rui
1
Qiu, Lingyun
1
Shi, Savannah Wei
1
Sobel, Kate
1
Song, Yiping
1
Tan, Chuan-hoo
1
Tomak, Kerem
1
Wei, Kwok Kee
1
Yahya, Moin A.
1
Yang, Shuai
1
Yang, Yanwu
1
Yayla, Ali
1
Yurtseven, Özden
1
Zenetti, German
1
Zeng, Daniel
1
Zhang, Jie
1
Zhang, Mimi
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International journal of electronic commerce : IJEC
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Information systems research : ISR
23
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of management information systems : JMIS
14
International journal of internet marketing and advertising : IJIMA
10
Journal of marketing research : JMR
10
CESifo working papers
9
Electronic commerce research and applications
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of hospitality marketing & management
7
Journal of marketing research
7
Management information systems : mis quarterly
7
Discussion papers / CEPR
6
International journal of business information systems : IJBIS
6
Marketing science
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of retailing
5
International journal of advertising : the review of marketing communications
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Games and economic behavior
3
INFORMS journal on computing : JOC
3
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ECONIS (ZBW)
14
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14
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1
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
2
Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun
;
Qiu, Lingyun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
Saved in:
3
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
4
Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
Saved in:
5
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
6
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
7
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Saved in:
8
Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
9
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
10
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
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