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~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Ahn, Joongho"
~subject:"Online-Handel"
~subject:"Viral marketing"
~subject:"Virales Marketing"
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Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi
;
Ahn, Joongho
;
Choi, Youngseok
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
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