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~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Egger, Marc"
~subject:"Online-Handel"
~subject:"Viral marketing"
~subject:"Virales Marketing"
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Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
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