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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Internet"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Social media marketing"
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Internet
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Internet marketing
40
Online-Marketing
40
Consumer behaviour
18
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18
Social Web
18
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18
Advertising effects
15
Werbewirkung
15
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13
Online-Handel
13
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9
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9
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online advertising
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online reviews
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Akkan, Can
1
Bijmolt, Tammo H. A.
1
Chen, Li
1
Chiu, Shih-Wen
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Civelek, Ismail
1
Drossos, Dimitris A.
1
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Zamani, Efpraxia D.
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International journal of electronic commerce : IJEC
International journal of advertising : the review of marketing communications
79
Journal of business research : JBR
54
International journal of internet marketing and advertising : IJIMA
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Journal of marketing communications
40
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Information systems research : ISR
25
Journal of advertising research
25
Journal of retailing and consumer services
24
Journal of marketing research : JMR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of internet commerce
18
Journal of promotion management : JPM
18
Journal of management information systems : JMIS
17
European journal of operational research : EJOR
16
Electronic commerce research
15
Journal of marketing
15
Marketing letters : a journal of research in marketing
14
Psychology & marketing
13
Quantitative marketing and economics : QME
13
International journal of electronic marketing and retailing : IJEMR
12
International journal of technology marketing : IJTMkt
12
Journal of current issues and research in advertising
12
Technological forecasting & social change : an international journal
12
European research studies
11
Journal of marketing research
11
Marketing science
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of industrial organization
10
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
10
Young consumers : insight and ideas for responsible marketers
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of business information systems : IJBIS
9
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ECONIS (ZBW)
10
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1
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
2
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
3
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
4
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
5
To lend is to own : a game theoretic analysis of the e-book lending market
Chen, Li
;
King, Ruth C.
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
3
,
pp. 334-362
Persistent link: https://www.econbiz.de/10011737270
Saved in:
6
Carefulness matters : consumer responses to short message service advertising
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 525-550
Persistent link: https://www.econbiz.de/10011550943
Saved in:
7
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
8
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
9
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
10
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
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