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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Mobile Business"
~subject:"Online-Marketing"
~subject:"mobile marketing"
~type_genre:"Article in journal"
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International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of business research : JBR
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Business horizons
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the review of marketing communications
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International journal of electronic marketing and retailing : IJEMR
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Electronic markets : the international journal on networked business
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International journal of business information systems : IJBIS
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of markets and business systems
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of Indian business research
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Psychology & marketing
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Technological forecasting & social change : an international journal
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Acta Universitatis Danubius / Oeconomica
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Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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