//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic commerce : IJEC"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising effects"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
17
Werbewirkung
17
Internet marketing
16
Online-Marketing
16
Search engine
8
Suchmaschine
8
Advertising
7
Theorie
7
Theory
7
Werbung
7
Consumer behaviour
6
Konsumentenverhalten
6
online advertising
6
Betrug
5
Fraud
5
Interactive media
5
Interaktive Medien
5
Social Web
4
Social web
4
Online retailing
3
Online-Handel
3
Website
3
Advertising effectiveness
2
Advertising industry
2
Advertising planning
2
E-commerce
2
Electronic Commerce
2
Konditionen
2
Mobile Marketing
2
Mobile communications
2
Mobile marketing
2
Mobilkommunikation
2
Terms and conditions
2
Werbeplanung
2
Werbewirtschaft
2
mobile advertising
2
social media
2
Ad reading carefulness
1
Advertising campaigns
1
Agency theory
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
17
Author
All
Amblee, Naveen
1
Asdemir, Kursad
1
Bandyopadhyay, Subhajyoti
1
Bekkerman, Ron
1
Bijmolt, Tammo H. A.
1
Bui, Tung
1
Cheng, Hsing K.
1
Chiu, Shih-Wen
1
Dinev, Tamara
1
Drossos, Dimitris A.
1
Farn, Cheng-kiang
1
Gammoh, Bashar S.
1
Giaglis, George M.
1
Hu, Qing
1
Jansen, Bernard J.
1
Jiménez, Fernando R.
1
Kagan, Saar
1
Klapper, Daniel
1
Lappas, Theodoros
1
Leeflang, Peter
1
Lekakos, George
1
Li, Yung-Ming
1
Lin, Lienfa
1
Luo, Xueming
1
Mahdian, Mohammad
1
Midha, Vishal
1
Pathak, Praveen
1
Pedersen, Jan O.
1
Pelechrinis, Konstantinos
1
Phang, Chee Wei
1
Qin, Rui
1
Song, Yiping
1
Teng, Ching-I
1
Tomak, Kerem
1
Tseng, Fan-Chen
1
Vlachos, Pavlos A.
1
Wang, Eric T. G.
1
Wang, Kai
1
Wergin, Rand
1
Yahya, Moin A.
1
more ...
less ...
Published in...
All
International journal of electronic commerce : IJEC
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
2
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
3
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
4
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
5
Carefulness matters : consumer responses to short message service advertising
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 525-550
Persistent link: https://www.econbiz.de/10011550943
Saved in:
6
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
7
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
8
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
9
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
10
Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai
;
Wang, Eric T. G.
;
Farn, Cheng-kiang
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->