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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Organizational data mining : leveraging enterprise data resources for optimal performance"
~person:"Cheng, F. F."
~subject:"Online-Marketing"
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International journal of electronic customer relationship management : IJECRM
Organizational data mining : leveraging enterprise data resources for optimal performance
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A content analysis of online promotion strategies among different types of websites
Cheng, F. F.
;
Wu, C. S.
;
Huang, Y. T.
- In:
International journal of electronic customer …
7
(
2013
)
3/4
,
pp. 208-218
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