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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~subject:"Innovation adoption"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Innovation adoption
Internet marketing
Consumer behaviour
2,141
Konsumentenverhalten
2,141
Brand management
433
Markenführung
433
Beziehungsmarketing
395
Relationship marketing
395
Brand image
381
Markenimage
381
Social Web
254
Social web
254
Online retailing
252
Online-Handel
252
Brand
241
Online-Marketing
238
Markenartikel
236
Customer satisfaction
185
Kundenzufriedenheit
185
Emotion
167
Einzelhandel
152
Retail trade
152
Advertising effects
151
Werbewirkung
151
Viral marketing
146
Virales Marketing
146
Luxury goods
143
Luxusgüter
143
Dienstleistungsqualität
142
Service quality
142
E-commerce
115
Electronic Commerce
115
Personality psychology
114
Persönlichkeitspsychologie
114
Advertising
110
Werbung
105
Experiment
80
USA
78
Confidence
77
Vertrauen
77
United States
76
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Free
5
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Article
279
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Article in journal
Aufsatz in Zeitschrift
279
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English
279
Author
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Filieri, Raffaele
8
Ko, Eunju
6
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Richard, Marie-Odile
4
Bartikowski, Boris
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wagner, Udo
3
Wang, Fang
3
Aiello, Gaetano
2
Al-Adwan, Ahmad Samed
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Behl, Abhishek
2
Bigné Alcañiz, J. Enrique
2
Chatterjee, Sheshadri
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Dennis, Charles
2
Dessart, Laurence
2
Garaus, Marion
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Goldsmith, Ronald E.
2
Gorton, Matthew
2
Jang, Sungha
2
Janssen, Loes
2
Karimi, Sahar
2
Kaur, Puneet
2
Ketelaar, Paul E.
2
Kim, Alex Jiyoung
2
Kim, Angella J.
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Laroche, Michel
2
Lin, Zhibin
2
Liu, Ran
2
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of retailing and consumer services
220
International journal of internet marketing and advertising : IJIMA
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of internet commerce
73
Journal of marketing communications
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
International journal of hospitality management
64
Technological forecasting & social change : an international journal
63
Cogent business & management
61
Journal of promotion management : innovations in planning and applied research
58
International journal of business information systems : IJBIS
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Electronic commerce research
48
The journal of product & brand management
46
Asia Pacific journal of marketing and logistics
43
International journal of consumer studies
42
International journal of technology marketing : IJTMkt
41
International journal of e-business research : an official publication of the Information Resources Management Association
37
Psychology & marketing
36
Journal of electronic commerce research : JECR
35
International journal of contemporary hospitality management
34
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
33
Information systems research : ISR
32
Journal of marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of hospitality marketing & management
31
Tourism management : research, policies, practice
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Marketing intelligence & planning
30
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
28
Young consumers : insight and ideas for responsible marketers
28
Journal of international consumer marketing
27
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ECONIS (ZBW)
279
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1
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Consumer perceived risk of using autonomous retail technology
Sohn, Stefanie
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536198
Saved in:
4
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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6
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
7
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
8
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
9
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
10
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
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