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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
~subject:"Unternehmen"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Social Software"
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Internet marketing
Unternehmen
Web 2.0 technologies
13
Web 2.0-Technologien
13
Social Web
10
Social web
10
Online-Marketing
5
Advertising effects
3
Social media
3
Werbewirkung
3
Advertising
2
Customer integration
2
Knowledge management
2
Kundenintegration
2
Public relations
2
USA
2
Viral marketing
2
Virales Marketing
2
Werbung
2
Wissensmanagement
2
Öffentlichkeitsarbeit
2
Acceptance
1
Advertising intent
1
Apathetic motivation
1
Arbeitsgruppe
1
Betriebliche Wertschöpfung
1
Bewertung
1
Beziehungsmarketing
1
Blogging
1
Brand
1
Brand management
1
Capabilities
1
Capability approach
1
Capability-Ansatz
1
Collaboration
1
Communication
1
Communicator expertise
1
Communities of practice
1
Comparison
1
Confidence
1
Consumer behaviour
1
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Aufsatz in Zeitschrift
Article in journal
5
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English
5
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Buzeta, Cristian
1
Donthu, Naveen
1
Ellonen, Hanna-Kaisa
1
Guillory, Monica D.
1
Hansen, Jared M.
1
Kosonen, Miia
1
Levin, Michael A.
1
Lohtia, Ritu
1
Megehee, Carol M.
1
Spake, Deborah F.
1
Uribe, Rodrigo
1
Velásquez, Milenka
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
6
International journal of advertising : the quarterly review of marketing communications
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Business horizons
2
Economic research
2
Electronic markets : the international journal on networked business
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of marketing education : JME
2
Journal of marketing management : MM
2
Journal of organizational computing and electronic commerce
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Management information systems : mis quarterly
2
Marketing intelligence & planning
2
Psychology & marketing
2
Technological forecasting & social change : an international journal
2
Accounting, auditing & accountability journal
1
Business & information systems engineering
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Businesses
1
Cogent business & management
1
Computational & mathematical organization theory
1
Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Betriebswirtschaft : DBW
1
Economic development : journal of the Institute of Economics, Skopje
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
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ECONIS (ZBW)
5
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1
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
2
The effect of apathetic motivation on employees' intentions to use social media for businesses
Hansen, Jared M.
;
Levin, Michael A.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6058-6066
Persistent link: https://www.econbiz.de/10011597704
Saved in:
3
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
4
Consumer enactments of archetypes using luxury brands
Megehee, Carol M.
;
Spake, Deborah F.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1434-1442
Persistent link: https://www.econbiz.de/10009620143
Saved in:
5
Treat your customers as equals : fostering customer collaboration through social media
Ellonen, Hanna-Kaisa
;
Kosonen, Miia
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 221-240
Persistent link: https://www.econbiz.de/10009234918
Saved in:
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