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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Bajpai, Naval"
~subject:"Customer satisfaction"
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International journal of electronic marketing and retailing : IJEMR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Classifying customer "wow", "aha", and "cool" affect through arousal : a study on mobile users
Dubey, Prince
;
Bajpai, Naval
;
Guha, Sanjay
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10011849117
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