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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Kim, Mikyoung"
~subject:"Internet marketing"
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Internet marketing
Advertising effects
2
Consumer behaviour
2
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Online-Marketing
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Werbewirkung
2
Advertising
1
Beziehungsmarketing
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Brand image
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Brand management
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Markenführung
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Markenimage
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Mobile Marketing
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Mobile communications
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Mobile marketing
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Mobilkommunikation
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Native ad
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Relationship marketing
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Social norm
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Soziale Norm
1
Website
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Werbung
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advertising value
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attitude
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consumer engagement
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entertainment
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informativeness
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irritation
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mobile advertising
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perceived deceptiveness
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regulatory focus
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social norms
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source disclosure
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Kim, Mikyoung
Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Al-Adwan, Ahmad Samed
2
Cazier, Joseph A.
2
Donthu, Naveen
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Feng, Yang
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Goldsmith, Ronald E.
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Guerreiro, João Pedro Silva Martins
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Guillory, Monica D.
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Hazari, Sunil
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Heiens, Richard A.
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Hou, Jianwei
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Ibrahim, Blend
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Kim, Eunyoung
2
Kishore, Amit
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Lohtia, Ritu
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Mathur, Manisha
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Narayanaswamy, Ravi
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Rita, Paulo
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Roblek, Vasja
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Sethna, Beheruz N.
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Sharma, Varinder M.
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Shen, Fuyuan
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Stewart, Kristin
2
Swilley, Esther
2
Teets, Jay M.
2
Wei, Lewen
2
Wei, Yujie
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Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
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Abbasi, Amir Zaib
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Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
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Agah, Arvin
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Ahmed, Aun
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Akrimi, Yosra
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
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ECONIS (ZBW)
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Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
Saved in:
2
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
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