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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Rita, Paulo"
~subject:"Internet marketing"
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Internet marketing
Beziehungsmarketing
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Brand management
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Markenführung
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Rita, Paulo
Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Al-Adwan, Ahmad Samed
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
International journal of internet marketing and advertising : IJIMA
3
European research on management and business economics
2
Journal of marketing communications
2
European journal of management and business economics : EJM&BE
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Service business
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ECONIS (ZBW)
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
2
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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