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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
210
Konsumentenverhalten
210
Online-Marketing
160
Social Web
113
Social web
113
Beziehungsmarketing
100
Relationship marketing
100
Brand management
96
Markenführung
96
Advertising effects
72
Werbewirkung
72
Brand image
63
Markenimage
63
Online retailing
62
Online-Handel
62
E-commerce
55
Electronic Commerce
55
Advertising
52
Viral marketing
52
Virales Marketing
52
Werbung
52
Customer satisfaction
39
Kundenzufriedenheit
39
social media
38
Brand
33
Einzelhandel
33
Markenartikel
33
Retail trade
33
Confidence
30
Vertrauen
30
Marketing management
26
Marketingmanagement
26
Dienstleistungsqualität
22
Service quality
22
Website
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USA
21
Emotion
19
United States
19
India
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160
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English
160
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Al-Adwan, Ahmad Samed
2
Cazier, Joseph A.
2
Donthu, Naveen
2
Feng, Yang
2
Goldsmith, Ronald E.
2
Guerreiro, João Pedro Silva Martins
2
Guillory, Monica D.
2
Hazari, Sunil
2
Heiens, Richard A.
2
Hou, Jianwei
2
Ibrahim, Blend
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Kishore, Amit
2
Lohtia, Ritu
2
Mathur, Manisha
2
Narayanaswamy, Ravi
2
Rita, Paulo
2
Roblek, Vasja
2
Sethna, Beheruz N.
2
Sharma, Varinder M.
2
Shen, Fuyuan
2
Stewart, Kristin
2
Swilley, Esther
2
Teets, Jay M.
2
Wei, Lewen
2
Wei, Yujie
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agah, Arvin
1
Ahmed, Aun
1
Akrimi, Yosra
1
Akroush, Mamoun N.
1
Al-Essa, Maha
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
309
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
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ECONIS (ZBW)
160
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160
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11
Finding the optimal social media
marketing
mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
12
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
13
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
14
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
15
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and
marketing
innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
16
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
17
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
18
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
19
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
20
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
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