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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of retailing"
~person:"Gupta, Pranjal"
~subject:"Social Web"
~subject:"Viral marketing"
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International journal of electronic marketing and retailing : IJEMR
Journal of retailing
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"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
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