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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Chen, Lihong"
~person:"Hong, Soonkwan"
~subject:"Internet marketing"
~subject:"Social web"
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
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Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong
;
Yan, Xinfeng
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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