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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Hong, Soonkwan"
~person:"Liu, Feng"
~subject:"Internet marketing"
~subject:"Social web"
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Internet marketing
Social web
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Brand
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Brand image
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Corporate reputation
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Customer integration
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International marketing
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Internationales Marketing
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Kundenintegration
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Markenimage
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Online-Handel
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Virales Marketing
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Web 2.0 technologies
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possession
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value co-creation
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Hong, Soonkwan
Liu, Feng
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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2
To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Fan, Xiaoping
;
Liu, Feng
;
Zhang, Jia
- In:
International journal of electronic marketing and …
5
(
2012/13
)
3
,
pp. 199-221
Persistent link: https://www.econbiz.de/10009746615
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