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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Lukas, Bryan A."
~subject:"Internet marketing"
~subject:"Online-Handel"
~subject:"Social web"
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
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Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
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