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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand extension"
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Brand extension
Brand management
101
Markenführung
101
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
56
Markenimage
56
Brand
35
Markenartikel
34
Beziehungsmarketing
20
Relationship marketing
20
Social Web
20
Social web
20
Internet marketing
17
Online-Marketing
17
Advertising effects
12
Werbewirkung
12
Marketing management
11
Marketingmanagement
11
Innovation
10
Einzelhandel
7
New product development
7
Retail trade
7
Markentransfer
6
Online retailing
6
Online-Handel
6
Produktentwicklung
6
Customer satisfaction
5
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5
India
5
Indien
5
Kundenzufriedenheit
5
Store brand
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Viral marketing
5
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4
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4
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4
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Alvarez, Cecilia M. O.
1
Bei, Lien-ti
1
Diamantopoulos, Adamantios
1
Dickson, Peter R.
1
Hennig-Thurau, Thorsten
1
Houston, Mark B.
1
Jayanti, Rama K.
1
Keller, Kevin Lane
1
Kovalenko, Larisa
1
Kupfer, Ann-Kristin
1
Lehmann, Donald R.
1
Lou, Yung-Chien
1
Mathys, Juliane
1
Miniard, Paul W.
1
Monroe, Kent B.
1
Parker, Jeffrey R.
1
Schleicher, Martin G.
1
Sichtmann, Christina
1
Sorescu, Alina
1
Tsai, Meng-Chun
1
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
The journal of product & brand management
16
Journal of business research : JBR
15
The journal of brand management : an international journal
15
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
Psychology & marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
4
Research
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International marketing review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of retailing
3
Marketing intelligence & planning
3
Reihe: Marketing : MAR
3
Sport management review
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Vision : the journal of business perspective
3
Business horizons
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Global business review
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
6
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date (oldest first)
1
What brand do I use for my new product? : the impact of new product
branding
decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
3
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
4
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
5
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
6
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
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