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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Social Web"
~subject:"Viral marketing"
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Bueno, Ricardo Luiz Pereira
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Decker, Reinhold
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International journal of electronic marketing and retailing : IJEMR
Marketing letters : a journal of research in marketing
Tourism management : research, policies, practice
17
International journal of hospitality management
15
Journal of business research : JBR
15
Electronic commerce research
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of retailing and consumer services
11
Journal of management information systems : JMIS
10
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Information systems research : ISR
7
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Tourism management perspectives : TMP
5
Electronic commerce research and applications
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Cogent business & management
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Faculty & research / Insead : working paper series
3
International journal of advertising : the review of marketing communications
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International journal of business information systems : IJBIS
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International journal of production research
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Journal of international consumer marketing
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Journal of retailing
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MIS quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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The Cornell hospitality quarterly
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Asia Pacific journal of marketing and logistics
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Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
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Die Produktivität von Musikkulturen
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Electronic markets : the international journal on networked business
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ECONIS (ZBW)
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1
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
2
How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
Saved in:
3
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
4
Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
Saved in:
5
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
Saved in:
6
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
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