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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Bagozzi, Richard P."
~person:"Moschis, George P."
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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Is animation effective for advertising offensive products? : insights from an internet advertising experiment
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
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