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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Haverila, Kai"
~person:"Zhang, Jia"
~subject:"Geschlecht"
~subject:"Social Web"
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Geschlecht
Social Web
Brand management
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Consumer behaviour
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Social web
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Beziehungsmarketing
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Brand image
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Lieferantenmanagement
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Online retailing
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Online-Handel
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Relationship marketing
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brand community
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Haverila, Kai
Zhang, Jia
Al-Adwan, Ahmad Samed
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Castillo, Gricel
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International journal of electronic marketing and retailing : IJEMR
Journal of marketing analytics : JMA
2
Journal of consumer marketing
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Journal of internet commerce
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
2
To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Fan, Xiaoping
;
Liu, Feng
;
Zhang, Jia
- In:
International journal of electronic marketing and …
5
(
2012/13
)
3
,
pp. 199-221
Persistent link: https://www.econbiz.de/10009746615
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