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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Jacob, Jayanth"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"gender"
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A two-stage approach for a reflective-formative hierarchical latent variable model for measuring customer
loyalty
: special case of Indian e-customers
Paul, Thomas John
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
9
(
2018
)
3
,
pp. 230-253
Persistent link: https://www.econbiz.de/10011925506
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