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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Brand"
~subject:"Marketing management"
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
37
Journal of marketing communications
34
The journal of product & brand management
24
International journal of advertising : the review of marketing communications
21
Journal of promotion management : JPM
20
Journal of advertising research
19
Psychology & marketing
17
International journal of advertising : the quarterly review of marketing communications
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The journal of brand management : an international journal
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of retailing and consumer services
14
Journal of promotion management : innovations in planning and applied research
12
SpringerLink / Bücher
12
Journal of the Academy of Marketing Science
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
9
Marketing : ZFP ; journal of research and management
9
Marketing letters : a journal of research in marketing
9
Faculty & research / Insead : working paper series
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Journal of global marketing
6
Journal of marketing
6
A master class in brand planning : the timeless works of Stephen King
5
Cogent business & management
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Marketing intelligence & planning
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Australasian marketing journal
4
Cutting edge international research
4
International journal of economic issues : IJEI
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global fashion marketing : JGfM
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
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1
Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation
Karamchandani, Shikha
;
Mehta, Anushree
;
Jayswal, Mitesh
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10014310028
Saved in:
2
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
3
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
4
Exploring wearin and wearout in web advertising : the role of repetition and brand familiarity
Lee, Sang Yeal
;
Cho, Yong Suk
- In:
International journal of electronic marketing and …
3
(
2010
)
1
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003939358
Saved in:
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