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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Communication"
~subject:"United States"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of electronic marketing and retailing : IJEMR
Public choice
5
JMM : the international journal on media management
3
Psychology & marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
International journal of electronic customer relationship management : IJECRM
2
International journal of information technology and management : IJITM
2
Journal of communication management : an international journal
2
Journal of knowledge management
2
Journal of management information systems : JMIS
2
Journal of organizational computing and electronic commerce
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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SAM advanced management journal : amj
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Aus Politik und Zeitgeschichte : APuZ
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Business horizons
1
Corporate communications : an international journal
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Die Betriebswirtschaft : DBW
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Discussion paper / Centre for Economic Policy Research
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Electronic markets : the international journal on networked business
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Faculty & research / Insead : working paper series
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Global business and organizational excellence : a review of research & best practices
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Global business review
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Human resource management
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International journal of advertising : the quarterly review of marketing communications
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of business environment : IJBE
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International journal of business innovation and research
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
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International journal of networking and virtual organisations : IJNVO
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International journal of technology marketing : IJTMkt
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International journal of wine business research : IJWBR
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Journal for international business and entrepreneurship development
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Journal of advertising research
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Journal of business & economics research
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of customer behaviour
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of financial and quantitative analysis : JFQA
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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