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International journal of emerging markets
International marketing and management research
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Journal of promotion management : JPM
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Global business value innovations : building innovation capabilities for business strategies
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International Marketing and Management Research
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International business realisms : globalizing locally responsive and internationally connected business disciplines
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Journal of international consumer marketing
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Sustainability, institutions, and internationalization in emerging markets : role of sustainable innovation for sustainable world development
Arora, Anshu
(
ed.
);
Hartley, Nicole
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011760714
Saved in:
2
Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun
;
Arora, Anshu
;
Arora, Amit
- In:
International journal of emerging markets
11
(
2016
)
2
,
pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
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