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~isPartOf:"International journal of entrepreneurship and innovation management"
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Ahmad, Pia Sabharwal
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International journal of entrepreneurship and innovation management
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Case study: Hindustan Lever Limited and marketing to the poorest of the poor
Ahmad, Pia Sabharwal
;
Gorman, Michael E.
;
Werhane, …
- In:
International journal of entrepreneurship and …
4
(
2004
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10006018597
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